Because how it’s made, matters!
Because how it’s made, matters!
When childhood love for art and sarees met with a strong sense of purpose – the idea of Raasa came to life.
In Sanskrit, Raasa means “essence,” and that’s exactly what we’re trying to bring in. Every piece we create tells a story—so this isn’t just about fabrics turned into garments. In a world that’s always rushing forward, we want to slow things down and take a step back to think about how fashion is made and consumed.
The abundance of weaves, prints and crafts around us, is an endless source of inspiration. Raasa is more than just a brand; this is our step towards revisiting Indian roots and bringing back the forgotten gems of craftsmanship blending seamlessly with modern day functionality and design.
We’re not set out to conquer the fashion industry or break barriers. Instead, our mission is simple: to make slow fashion something everyone can embrace. To make it attainable and affordable.
It starts with manufacturing as locally as possible and honoring the hands of those who craft our clothes. Our collections are small, thoughtful, and crafted in limited runs. What makes each piece truly special is not just the final product but the people and the stories behind it. Each garment is made through sustainable hand-printing and weaving techniques that minimize waste and conserve energy.
Many of our artisans work from the comfort of their homes, allowing them to balance their work with their families and lives. This flexible approach gives women in rural areas the opportunity to work, create, and thrive—no matter where they are.
With Raasa, you’re not just making a purchase—you’re becoming part of a story. A story of slow fashion, of empowerment, of sustainability and of giving back to the hands that created it.
